Work

One method, proven across very different businesses.

A legacy utility, a global telco, a national incumbent and a PE-backed hospitality platform, plus the startups we have founded ourselves across GenAI, sports and marketplaces.

Hive

2012 to 2019 · Product, Design & Hardware
  • Hive Active Heating, the UK's best-selling smart thermostat
  • Hive Active Cameras and Sensors, flexible smart home security
  • Hive Diagnostics, machine-learning alerts for leaks, boiler and HVAC faults
  • The Honeycomb IoT platform and Hive App, the hub for the whole system
Scaled from zero to over five million customers, becoming the UK's number one smart home brand, with two strategic acquisitions completed along the way and 30% new-to-brand acquisition driven for British Gas.

Vodafone Smart Tech

2019 to 2022 · Product, Design, Hardware & Technology
  • Curve Smart GPS Tracker, Curve Bike Light and Tracker, Curve Pet Tracker
  • Neo Smart Kids Watch, built with Yves Béhar and Disney
  • Product and design leadership for all first-party Vodafone hardware, including the award-winning Wifi 7 Ultra Hub
  • An agile product operating model rolled out across Vodafone Group
Ten new products launched across 13 countries in three years, cementing Vodafone's place in the consumer connected-device space.

Etc. at BT Group

2022 to 2025 · Venture Building, End to End
  • The UK's first commercial drone corridor, a drone-specific SIM and a full-service drone platform
  • Healthy You, remote patient monitoring adopted by the NHS
  • EV Connect, turning BT street cabinets into EV charge points, a CES Innovation Honouree
  • Etc. Pay, a cloud-native payments platform, plus Tap to Pay for BT's small and medium businesses
  • Active Intelligence, turning network-level data into an intelligence and advertising platform
Two ventures scaled into divisions valued at over £500M each, alongside £150M saved through the payments platform transformation.

Nido & Livensa Living

2025 to present · Digital & Technology
  • A cloud, AI-first platform integrating a full property management system, CRM and CMS
  • A unified data warehouse across the whole platform
  • A resident app managing the in-stay experience
  • An Innovation Labs model to validate AI concepts at pace
Built and launched within 11 months, start to end, laying the foundation for a scalable platform with data organised to power decisions across the business.

Startups

2025 to present · Founded and building
  • Boxxed.ai, a GenAI platform helping SMEs embed AI across their workflows
  • Pikclub, a fantasy sports app with live scores, private leagues and real-time leaderboards
  • Foremates, a social golf app managing the game before, during and after (Ludus Labs)
  • Whistl, a marketplace connecting grassroots football clubs with referees and match officials (Ludus Labs)
GenAI, sports and marketplace platforms, founded from scratch and live with real users.

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