Product · Innovation · Culture · Growth
Big organisations do not build the future by moving everyone at once. They build it because a small team goes first. We have been that team since we founded Hive in 2012, building new categories, incubating ventures and scaling growth inside someone else's organisation.
What we do
Building a product or business in a category that does not exist yet for the organisation.
Standing up a new venture inside a larger company with its own team, brand and pace. Startups From Within: a business built inside the business, re-imagining the parent's own assets rather than starting from zero.
Taking something already proven and helping it scale from pilot to mass market, bringing the structure, governance, speed and resilience it needs to get there, and prioritising the roadmap along the way.
Modernising a legacy platform, process or operating model without stopping the business, spanning the platform, the data stack and the products that sit on top.
Swarming into a category or platform under real pressure: understanding the problem fast, then stabilising the organisation, the talent, the coaching and the product itself.
Selected work
Product, design and hardware. The UK's best-selling smart thermostat, cameras and sensors, machine-learning diagnostics and the Honeycomb IoT platform.
Consumer IoT. The Curve tracker range and the Neo Smart Kids Watch, built with Yves Béhar and Disney, plus an agile operating model across the group.
Venture building, end to end. Drone corridors, remote patient monitoring, EV charging from street cabinets, a cloud-native payments platform and a network-data business.
Digital and technology. An AI-first cloud platform bringing together property management, CRM and CMS, a unified data warehouse, a resident app and an innovation labs model.
Ventures founded from scratch. Boxxed.ai, a GenAI platform. Pikclub, a fantasy sports app. Ludus Labs, home to Foremates, a social golf app, and Whistl, a marketplace for grassroots football and match officials.
How we work
Define the problem, the unmet need or the outcome, then build a goal-led roadmap that ties back to strategy and commercial value.
Rapid prototyping and real customer validation, with product, design, engineering, data and operations working hands-on together from day one.
The core team stays lean. Engineering, product marketing, storytelling and industrial design get pulled in exactly when the work needs them, not before.
Transparent updates and a delivery rhythm tracking real impact, with the same discipline whether the audience is a board, an exec or a founder.
The principles
Before anything gets built, the culture does. Shaped with intention, never finished, and treated with the same rigour as the product itself.
Small squads, real decision-making authority, and a bias to test and learn over process and sign-off.
Find the gap, the customer issue or the stalled category and put a lean team on it that moves faster than the core business can.
Validate early with real users. Prototype and test before committing to a direction.
Challenge legacy process, slow sign-off and we have always done it this way. If it does not serve the customer, question it.
Grow the people already in the team and bring in the right talent at the right moment. Both matter equally.
Deliver something that can move straight from pilot to P&L: productised, repeatable and resilient.
Translate between product, commercial and executive priorities constantly, so momentum never stalls on misalignment.
A clear internal narrative that brings the organisation along, and genuine external excitement that gives the work a life beyond the business.
Hardware, software, platform and data stack alike. Creating our own IP, and partnering with the best when it makes the product stronger.
What people say
It is rare to come across a product designer as strongly committed to driving positive change for customers.
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